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Intermediate Content Marketing ROI: Measuring What Matters
Connect content activity to measurable audience and business outcomes.
By Dr. Amaka Okonkwo
Learning path
1
Define outcome metrics
Practical lesson with examples and a knowledge check
2
Design an attribution model
Practical lesson with examples and a knowledge check
3
Measure distribution performance
Practical lesson with examples and a knowledge check
4
Turn insights into decisions
Practical lesson with examples and a knowledge check